
Category: Marketing / Advertising


Logo design and branding concept to be used on many kinds of supports (stationary, banners, minivan, websites, etc..) for what was previously known as “Cranford Group of Schools“. ADMAT is an outstanding multi-academy trust with its headquarters in the Helsinki Centre in West London, expanding their network of outstanding schools and opportunities to other areas of the country.
Logo design – Creative process and design strategy explanation:
Banners design – Creative process and design strategy explanation:
Banners design alternative (1):
Banner design alternative (2):

Hear Our Voices was a youth led project created by Cranford Community College partnering Hounslow borough, aiming to challenge terrorism highlight and respond to the threat from those who promote it.
Logo design (1st round of proposals and alternatives)
Logo design (2nd round of proposals and alternatives)


Some works done for Marjory Kinnon School include an adaptation of an old logo and the design of a promotional folder.
Logo design – creative process and design strategy document:
Promotional Folder:

- Logo design and branding concept to be used on many kinds of supports (stationary, banners, minivan, websites, etc…)
- Creation of the first website of the college and some other projects related to the school.
- Production of printing materials and publications like glossies, brochures, magazines (Cranford Review) etc…
Creative process & design strategy (explanation document):
Other works done for Cranford Community College:
















The Summer School Camp were a series of memoir publications to record the successful summer camp activities and events organized by Jessica Joyce for the Berkeley Primary School (Berkeley Academy)
External link to Berkeley Academy publications.
SUMMER CAMP 2015
SUMMER CAMP 2014
SUMMER CAMP 2013


Simplyworks.co.uk was a graphic design and web development company linked to Kaleidoscope Project, located in Kingston upon Thames (London)




Booklets, brochures & leaflets design

1998 – In order to achieve the degree in Mass Communication at UCAB (Universidad Católica Andres Bello / Andres Bello Catholic University), I decided to do research around the theoretical principles involved in the visual perception of certain kind of stimulus and the cognitive variables related to the whole process when having to give a meaning to a particular image or a graphic advertisement piece.
The title of the thesis was: “The Visual Communication, a perceptive process of cognitive dimensions”. (*) You can get a PDF copy of it by clicking on link below:
(*) The writing of these researches and assignments were done in Spanish language.
(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PCs, cameras and scanning devices at the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.