ADMAT – Advantage Multi-Academy Trust / Logo – Branding

Logo design and branding concept to be used on many kinds of supports (stationary, banners, minivan, websites, etc..) for what was previously known as “Cranford Group of Schools“. ADMAT is an outstanding multi-academy trust with its headquarters in the Helsinki Centre in West London, expanding their network of outstanding schools and opportunities to other areas of the country.

ADMAT – Advantage Multi-Academy Trust Logo

Logo design – Creative process and design strategy explanation:

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Logo alternative – variations

Banners design – Creative process and design strategy explanation:

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Banners design alternatives (1):

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Banner design alternatives (2):

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Hear Our Voices / Logo – Branding

Hear Our Voices was a youth led project created by Cranford Community College partnering Hounslow borough, aiming to challenge terrorism highlight and respond to the threat from those who promote it.

Logo design (1st round of proposals and alternatives)

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Logo design (2nd round of proposals and alternatives)

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Train To Teach

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Cranford Review complete collection

MKS – Marjory Kinnon School / Logo – Branding

Some works done for Marjory Kinnon School include an adaptation of an old logo and the design of a promotional folder.

MKS Logo

Logo design – creative process and design strategy document:

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MKS Logos alternatives and variations

Promotional Folder:

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Cranford Community College

• Logo design and branding concept to be used on many kinds of supports (stationary, banners, minivan, websites, etc…)
• Creation of the first website of the college and some other projects related to the school.
• Production of printing materials and publications like glossies, brochures, magazines (Cranford Review) etc…

“Cranford Community College” Logo

Logo variations

Creative process & design strategy (explanation document):

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Other works done for Cranford Community College:

Cranford Review

Summer Camp / Berkeley Academy

The Summer School Camp were a series of memoir publications to record the successful summer camp activities and events organized by Jessica Joyce for the Berkeley Primary School (Berkeley Academy)
External link to Berkeley Academy publications.

SUMMER CAMP 2015

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SUMMER CAMP 2014

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SUMMER CAMP 2013

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Simplyworks Booklets

Booklet design (click on to launch full design)

Booklet design (click on to launch full design)

Booklet design (click on to launch full design)

Booklet design (click on to launch full design)

Triptych Booklet design (click on to launch full design)

Folder cover design

Promotional Leaflet

Triptych booklet design (click on to launch full design)

Simplyworks (Kaleidoscope project)

Simplyworks.co.uk was a graphic design and web development company linked to Kaleidoscope Project located at Kingston upon Thames (London)

Simplyworks Logo

Simplyworks website draft layout

Simplworks visiting card design

Booklets, brochures & leaflets design

Booklet design (click on to launch full design)

Booklet design (click on to launch full design)

Booklet design (click on to launch full design)

Booklet design (click on to launch full design)

Triptych Booklet design (click on to launch full design)

Folder cover design

Promotional Leaflet

Triptych booklet design (click on to launch full design)

Visual Communication (Thesis)

1998 – In order to achieve the degree in Mass Communication at UCAB (Universidad Católica Andres Bello / Andres Bello Catholic University), I decided to do research around the theoretical principles involved in the visual perception of certain kind of stimulus and the cognitive variables related to the whole process when having to give a meaning to a particular image or a graphic advertisement piece.

The title of the thesis was: “The Visual Communication, a perceptive process of cognitive dimensions”. (*) You can get a PDF copy of it by clicking on link below:

Visual Communication – ThesisDownload

(*) The writing of these researches and assignments were done in Spanish language.

(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PC, cameras and scanning devices at the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.

Marketing researches and strategies

Marketing theories and planning are an essential and invaluable part of each concept and strategy to be applied in advertising and communication campaigns. Here are some examples (.PDF) of basic researches done during the academic years.

(*) The writing of these researches and assignments were done in Spanish language

Comunicacion-Institucional-Aeropostal
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Estrategia-Creativa-Honda
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Estrategia-y-Plan-de-Medios-Nutralat
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Plan-Estrategico-Mercadeo-1-Aeropostal-
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Plan-Estrategico-Mercadeo-2-Aeropostal-
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Pruebas-de-Concepto-Honda
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(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PC, cameras and scanning devices at the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.