Marketing researches & strategies

Marketing theories and planning are an essential and invaluable part of each concept and strategy to be applied in advertising and communication campaigns. Here are some examples (.PDF) of basic researches done during the academic years.

(*) The writing of these researches and assignments were done in Spanish language.

Comunicacion Institucional AeropostalDownload

Plan Estrategico Mercadeo_1 AeropostalDownload

Plan Estrategico Mercadeo_2 AeropostalDownload

Pruebas de Concepto HondaDownload

Estrategia Creativa HondaDownload

Estrategia y Plan de Medios NutralatDownload

StoryBoard UCAB TVDownload

(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PCs, cameras and scanning devices at the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.

La Canastilla Del Este / Website

A simple and minimalistic website for kids furniture shop. Due to hosting costs, the site is currently hosted on free WordPress platform, and though being done long ago, and in spite of its simple and plain look, the site is still up and working for the client, who has not asked an update.

Official Logo (early 80s)

Canastilla website (screenshot)

Old (early 80s) Advert for printed newspapers

(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PCs, cameras and scanning devices for the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.