
Category: Marketing / Advertising


This was the very first “Cranford Review” edition designed for the school.


Simplyworks.co.uk was a graphic design and web development company linked to Kaleidoscope Project located at Kingston upon Thames (London)



Booklets, brochures & leaflets design

1998 – In order to achieve the degree in Mass Communication at UCAB (Universidad Católica Andres Bello / Andres Bello Catholic University), I decided to do research around the theoretical principles involved in the visual perception of certain kind of stimulus and the cognitive variables related to the whole process when having to give a meaning to a particular image or graphic advertisement.
The title of the thesis was: “The Visual Communication, a perceptive process of cognitive dimensions”. (*) You can get a PDF copy of it by clicking on link below:
(*) The writing of these researches and assignments were done in Spanish language.
(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PC, cameras and scanning devices at the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.

Marketing theories and planning are an essential and invaluable part of each concept and strategy to be applied in advertising and communication campaigns. Here are some examples (.PDF) of basic researches done during the academic years.
(*) The writing of these researches and assignments were done in Spanish language
(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PC, cameras and scanning devices at the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.

A simple and minimalistic website for kids furniture shop. Due to hosting costs, the site is currently hosted on free WordPress platform, and though being done long ago, and in spite of its simple and plain look, the site is still up and working for the client, who has not asked an update.



(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PC, cameras and scanning devices for the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.