Category: Graphic Design & Publishing

Visual Communication (Thesis)

Post author By Enzo GD .art
Post date September 20, 1998

1998 – In order to achieve the degree in Mass Communication at UCAB (Universidad Católica Andres Bello / Andres Bello Catholic University), I decided to do research around the theoretical principles involved in the visual perception of certain kind of stimulus and the cognitive variables related to the whole process when having to give a meaning to a particular image or a graphic advertisement piece.

The title of the thesis was: “The Visual Communication, a perceptive process of cognitive dimensions”. (*) You can get a PDF copy of it by clicking on link below:

Thesis – Visual Communication Download

(*) The writing of these researches and assignments were done in Spanish language.

(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PCs, cameras and scanning devices at the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.

Tags Advertising, Graphic Design & Publishing, Marketing, Marketing strategy, Mass Communication, PDF, Thesis, UCAB, Visual Communication

Marketing researches & strategies

Post author By Enzo GD .art
Post date October 15, 1997

Marketing theories and planning are an essential and invaluable part of each concept and strategy to be applied in advertising and communication campaigns. Here are some examples (.PDF) of basic researches done during the academic years.

(*) The writing of these researches and assignments were done in Spanish language.

Comunicacion Institucional Aeropostal Download

Plan Estrategico Mercadeo_1 Aeropostal Download

Plan Estrategico Mercadeo_2 Aeropostal Download

Pruebas de Concepto Honda Download

Estrategia Creativa Honda Download

Estrategia y Plan de Medios Nutralat Download

StoryBoard UCAB TV Download

Tags Marketing, Marketing strategy, Mass Communication, PDF, UCAB, Visual Communication

Graphic Design & Publishing Illustrations Interaction Design / GUI - Graphical User Interface Motion Graphics & Animation Software Video Editing

Science Museum / Multimedia (90s)

Post author By Enzo GD .art
Post date October 12, 1994

Production and development of Multimedia Kiosks which were essential part of information modules and support for each one of the exhibitions set at the Caracas’ Science Museum (Museo de Ciencias de Caracas).

Below a couple of short videos compiling some saved screenshots of the Multimedia CD-Rom and Kiosks for “Primigenios” and “Extincion” (Extinction) exhibitions.

The above video displays few screenshots from a Spanish language Multimedia Kiosks presentation produced by Enzo Gianvittorio, using Macromedia Director.

Museo de Ciencias website — Screenshot from one of the first websites the Science Museum (Museo de Ciencias) ever had. **(80s-90s)**

Tags Adobe Director, CD-Rom, Educational Software, Edutainment, Extincion, Graphical User Interface - GUI, Interaction Design, Kiosks, Multimedia, Museo de Ciencias, Science Museum

Graphic Design & Publishing Illustrations Motion Graphics & Animation Software Video Editing

CENAMEC / Educational Software (90s)

Post author By Enzo GD .art
Post date September 20, 1991

During the late 80s and early 90s, Venezuela was leading an interesting project to create educational software with entertainment elements for kids at schools. The organization in charge of such a project was called CENAMEC (Centro Nacional para el Mejoramiento de Ensenaza de la Ciencia / Center for the improvement of science teaching).

The software production department was integrated by a multidisciplinary team of professionals from different background and areas of expertise, among them were Programmers, Engineers, Instructional Designers, Teachers, Graphic Designers, Musicians, etc. I personally was in charge of a group of five graphic designers who were taking part on each one of the different productions done. Among the tiles produced were: MEMORIA, DOCTORSE, ACERTANDONOS AL PETROLEO, RULETA, EL AHORCADO, OSTEON, etc.. (see external reference)

The above video displays few screenshots from a Spanish language tutor called DOCTORSE, all graphics were produced (painted) by Enzo Gianvittorio using a basic software called GRASP running on MS-DOS.

Logo intro for the whole project was made using early versions of Macromedia Director as well as discontinued software like Macromedia Extreme 3D, etc…

This is a classical animation assembled using hand made drawings, scanned and digitally colored one by one, then sequenced using early versions of multimedia software called Macromedia Director.

Logo CENAMEC

Tags Adobe Director, CENAMEC, Educational Software, Edutainment, GRASP, Software educativo

Marketing / Advertising Web Design / Websites

La Canastilla Del Este / Website

Post author By Enzo GD .art
Post date October 16, 1990

A simple and minimalistic website for kids furniture shop. Due to hosting costs, the site is currently hosted on free WordPress platform, and though being done long ago, and in spite of its simple and plain look, the site is still up and working for the client, who has not asked an update.

Official Logo (early 80s)

Canastilla website (screenshot)

80s Advert for Newsprint — Old (early 80s) Advert for printed newspapers

(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PCs, cameras and scanning devices for the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.

Illustrations Uncategorized Video Editing

Storyboard Sketches (80s/90s)

Post author By Enzo GD .art
Post date October 14, 1988

Some hand made sketches done as part of the audiovisual practices taking place at university, in order to help visualize stories and scripts during the pre-production phase.

Dorian Gray Picture sketches:

The Count of Montecristo sketches:

TV spot 60 seconds advert – UCAB / 1995 / Concept for a TV spot to promote the academic curriculum reform of the Mass Communication career at UCAB “Universidad Católica Andrés Bello”, during the 90s (1995).

Storyboard UCAB-TV .PDF Download

Tags Illustration, PDF, Pencil, Sketches, Storyboard, Watercolor

Graphic Design & Publishing Illustrations Motion Graphics & Animation

More illustrations… (90s – 2000)

Post author By Enzo GD .art
Post date December 18, 1986

Some more varied illustrations and photo-retouching jobs done in early years….

(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PC, cameras and scanning devices at the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.

Tags 3D, Blender, Illustration, Painter, Photo-retouch, Photoshop

ART / Paintings Digital Art Illustrations Illustrations

Digital Illustrations (80s)

Post author By Enzo GD .art
Post date March 4, 1982
No Comments on Digital Illustrations (80s)

Some early steps into digital illustration, experimenting with a mixture of techniques while using the very first versions of Photoshop 1.0 and other discontinued programs like Adobe FreeHand, Canvas, Fractal Painter (Corel Painter) etc…

Digital painting (mixed techniques) — Mixed techniques illustration

Digital painting — Mixed techniques illustration

Tags Enzo GD, Enzo Gianvittorio Danese, GIMP, Illustration, Krita, Painting

ART / Paintings Drawings Illustrations Illustrations

Hand Drawing & Illustrations (circa 70s/80s)

Post author By Enzo GD .art
Post date October 14, 1978

Ever since being a child I have had a passion for drawing and painting. Here are the photos of some of my early drawings from the 70s and 80s, made by using techniques like Graphite, Ink, Hatching, Charcoal, Chalk, Pastel, Watercolor, among others.

Tags Chalk, Drawings, Enzo GD, Enzo Gianvittorio Danese, Graphite, Hatching, Ink, Painting, Pastel, Pencil, Watercolor

ART / Paintings Drawings Illustrations Illustrations Paintings

Oil Paintings (circa 70s/80s)

Post author By Enzo GD .art
Post date October 20, 1976

Ever since I was a child I have had a passion for drawing and painting. Here are the photos of some of my early oil paintings on linen canvas from the 70s and 80s.