
Tag: PDF


Simplyworks.co.uk was a graphic design and web development company linked to Kaleidoscope Project located at Kingston upon Thames (London)



Booklets, brochures & leaflets design

1998 – In order to achieve the degree in Mass Communication at UCAB (Universidad Católica Andres Bello / Andres Bello Catholic University), I decided to do research around the theoretical principles involved in the visual perception of certain kind of stimulus and the cognitive variables related to the whole process when having to give a meaning to a particular image or graphic advertisement.
The title of the thesis was: “The Visual Communication, a perceptive process of cognitive dimensions”. (*) You can get a PDF copy of it by clicking on link below:
(*) The writing of these researches and assignments were done in Spanish language.
(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PC, cameras and scanning devices at the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.

Marketing theories and planning are an essential and invaluable part of each concept and strategy to be applied in advertising and communication campaigns. Here are some examples (.PDF) of basic researches done during the academic years.
(*) The writing of these researches and assignments were done in Spanish language
(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PC, cameras and scanning devices at the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.

Some hand made sketches done as part of the audiovisual practices taking place at university, in order to help visualize stories and scripts during the pre-production phase.
Dorian Gray Picture sketches:
The Count of Montecristo sketches:
TV spot 60 seconds advert – UCAB / 1995 / Concept for a TV spot to promote the academic curriculum reform of the Mass Communication career at UCAB “Universidad Católica Andrés Bello”, during the 90s (1995).
(*) Low resolution videos, images and photos are due to the limited standard capabilities available in PC, cameras and scanning devices at the time of production, or might be either the result of digital material being resized or re-sampled several times through the years.